It is no longer Climate Change
Within a tolerable range.
A crisis is what it’s about
With fires, floods as well as drought.
Every week a constant blast
Far worse than seen in the past.
If we must, we will adapt
Prevention though would be more apt.
There is a cost to adaptation,
It’s rising fast in every nation
As well as for the world at large.
This will be a heavy charge.
In fact we should all conclude
Prevention would be far more shrewd.
It actually would cost much less
And avoid a lot of stress.
Our industry should play a rôle
In the carbon neutral goal.
GHG emissions should be reduced
More green energy should be produced.
Wind and solar costs are falling
There is no reason far any stalling.
And India’s full of biomass
Palm fibre, bamboo and bagasse.
Everywhere there’s water stress
Undoubtedly we must use less
Both in consumption and production
We need substantial reduction.
Fortunately it’s not a cost
With good ideas nothing’s lost
The less we waste the more we save
We must be smart we must be brave.
We do indeed need to invest
But these returns are the best!
Now all of you will I hope
Try our Magic liquid soap.
It’s a product both Good and Green
Many benefits are seen.
The project was an ambitious bid
To reach the bottom of the pyramid
With product that could properly clean
And also be extremely green
And with a design that’s very lean
Multiple benefits can be seen
Reducing waste reduces cost.
There’s no trade off, nothing’s lost!
Our innovation saved the day
Powder to liquid was the way.
As this is a concentrate
The plastic saving’s truly great
One half is all that we need
In transport, as well, we did succeed.
The volumes less, we need less trips
Our carbon footprint dramatically slips.
Combining is tricky but in fact
We achieved a double impact
Both social - affordable cleaning
And environmental greening.
Once again we’re in the fray
As body wash is on the way.
This is also makes a lot of sense
With savings that are immense
When compared to a regular wash.
But substantially greater, By gosh!
When we compare to bar soap.
All in all, there’s so much scope.
In order to really succeed
New surfactants are the need.
Sophorolipids are one way to go.
Multiple benefits clearly flow.
A smaller quantity is all we need
Synergistic surfactants help us succeed.
Microbes can be kept at bay
And therefore it can also play
As germicide or preservative.
So many options it can give!
Much success is what you’ll see
If you add it to your artillery!
Now plastic waste is a pain
On land and sea it’s such a bane.
We need plastics that biodegrade
So far in India none are made.
As far as goes for the other kind
We should always bear in mind
We must recycle or reuse
Or else repurpose or reduce.
It must be clearly understood
Waste management must be good.
The task is hard the task is tall.
Collectively let’s take the call.
Consciously we must plan it
To preserve, profit people and planet!
